search engine placement
The Internet is like a giant mall, and Internet marketing is like leasing some real estate and advertising in this mall. The Search Engines are the directories to allow people to quickly navigate through the mall to find what they are looking for. Search Engine Marketing is essentially making sure you are placed on this directory in the category they are looking. Search Engine Placement is making sure that not only are you somewhere in the category, but right at the top of the list so they will find you first!
Let's take that one step further… as your potential customer is searching in their directory, not only are you at the top, but if they leave and come back you'll still be there 24/7.
This is one of the most perplexing things about the Internet as opposed to a real, bricks and mortar mall. Imagine going to your favorite mall and each time the shops and restaurants were all in different places… imagine still that you could look at the directory, turn back a moment later and the listings would have all shifted. Maybe that store you were looking for suddenly disappeared altogether!
This, unfortunately is the reality of the Internet mall, but the good news is that Search Engine Placement (SEP) solves this dilemma for you, the marketer, who wants to be sure that each time your potential customer comes back to find you you're right where you were before. Your real estate is fixed!
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