A Better way to Advertise on the Web

As you know, there are a lot of people going online, looking for exactly what you do. But they just aren't finding you. Instead, that business is going to your competitors. You want to attract some of that business, but you just don't know how. Maybe you've even experimented with some kind of internet marketing or advertising (banner ads, pop-ups, search engine optimization, etc.) but without any real success.

So you've probably wondered how a business like yours can successfully market to all of those online customers. The answer is advertising your business online using Search Engine Placement.

Search Engine Placement (SEP) advertising allows you to market your product or service directly to your potential customer base. Sponsored SEP sites appear in highly visible locations in the search results sections of Google, Yahoo!, MSN, Alta Vista, Lycos and many other powerful search engines. Instead of searching out your customers through banners, pop-ups and spam, your customers will use keywords to search for your product or service. Your customers find you!

This is the most highly targeted advertising in marketing history, and is considered by most marketing professionals to be the most cost-effective use of your marketing dollars. You will literally be paying only to be seen by potential customers that have already expressed specific interest in your product or service. Never before have you been able to speak to your target market so easily, efficiently and cost-effectively.

Why SEP Advertising is Right for You

The Internet is like a giant mall that sells all manners of products and services. Finding customers amid this chaos can be very difficult. Imagine owning a local flower shop in Florida and trying to attract new business by advertising in the local paper, hoping that the few people who are interested in purchasing flowers, see your ad. That is advertising without SEP.

Most of the people reading the newspaper are not even in the market for flowers. Then there is the group that is interested in flowers, but there is a very slim chance that they even saw your ad on that particular day, in that particular section of the paper! Yet, you are paying for your ad to be in each and every newspaper for just that day. What an ineffective use of your marketing dollars!

Now imagine that everyone who wants to buy flowers has notified their local newspaper that they are looking for a flower shop. As a result, your ad is placed only in the newspapers read by those people who are interested in buying flowers, and you are charged only for those ads! Furthermore, the newspaper places your ad at the very top of the front page, where it is guaranteed to be seen by everyone who has stated their interest in purchasing flowers, and on the very day they choose to read the paper! That would clearly be a more cost-effective use of your marketing dollars. This is advertising the SEP way.

How SEP Works

As a flower shop in Florida, you may wish to appear at the top of the online search result for the keywords " Florida flower shop” or “flower delivery Florida ” or maybe “wedding flowers Florida ”. Obviously, if a potential customer searches for a “Florida Flower Shop” and you are, in fact, a “Florida Flower Shop” or they search for “wedding flowers Florida ” and that's your specialty, are there any better leads than those searches for your business? Of course not.

Since virtually everyone who does an online search begins at the top of the first page and works their way down to review the results, if you are one of the first few websites they see, and you clearly state that you have what they are looking for, the chances that they will click on your site is very high. Now this highly targeted potential customer is at your site, looking for exactly what you do. You will have assured yourself that your marketing effort is attracting a potential customer that is much more likely to purchase flowers. Now imagine a specifically targeted marketing effort like this, working for you 24 hours a day, 7 days a week. That's the power of SEP.

SEP advertising assures you of attracting a much higher quality of visitors and leads to your website. They are looking very specifically for what you do, and you are there when they decide to look! You also have the potential to secure a very high number of these well targeted potential customers by using a group of search terms, designed specifically for your business, to attract your preferred customers.

If greater exposure and highly-targeted, interested potential customers are what you are looking for, then SEP advertising is the most cost-effective way available to achieve that.

What Artisian Designs can Do for You

SEP advertising may hold the key to the future success of your business. But unlike banner ads, pop-ups and spam, SEP marketing requires professional assistance to correctly target the right customers and search terms for your business. You don't want to pay to attract people to your website who are not interested in what you offer or are not in a position to take advantage of your services.

For instance, if you owned that Florida Flower Shop, you would not want to pay to attract customers looking for a flower shop in California or New York . Yet, without experienced assistance from a firm like Artisian Designs, you could easily make that mistake by paying to secure a term like “Flower Shop” instead of “Florida Flower Shop” or “Wedding Flowers” instead of Wedding Flowers Florida”.

Artisian Designs' knowledgeable, experienced staff will fully assist, advise and execute your entire online advertising campaign according to your specifications and goals. We have access to all of the ongoing research, stats and figures that allow us to successfully assist you in capturing some of that online business.

Artisian Designs Service

•	Develop a personalized keyword campaign, specific to your business, to attract the type of customers you are looking for.
•	Generate detailed descriptions of your business to enhance the quality and frequency of your visits.
•	Assist you in creating and achieving realistic short and long-term goals.
•	Maximize every advertising dollar spent and optimize the campaign to most benefit you.

By increasing the number and quality of leads your business will receive, streamlining your advertising campaign and making every dollar in your budget count, you will quickly see a significant return on your investment. At Artisian Designs, there is no greater success than yours.