Search engines are tightening up the loopholes to manipulate positioning. So called "doorway" pages, tricks with meta tag/keyword files, etc. no longer are effective. Paid keyword positioning, along with indexing, is the way to be seen on today's Internet.
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80% of all “click thrus” occur within the first 3 positions!
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As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.
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At least first page placement is vital to be effective on the Internet. Your potential customer, client or user rarely clicks beyond the third bona-fide choice they are presented with. If your site appears in searches beyond top ten, forget about being effective on the Internet.
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Strong placement on the Internet is becoming an absolute necessity, even for brick and mortar based retailers and non-internet related service providers. Consumers under 40 years of age are much more likely to search the Internet first for almost anything (making the "Yellow Pages" and other directory advertising much less effective).
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Companies that offer "voodoo" search engine positioning or "secret" methods will tell you not to expect results for several months. Meantime, they will keep asking you for money. While you're waiting for results, potential customers are doing business with someone else WHO IS NOW at the top of the search engines.
Artisian Designs, Inc.